Research On The Countermeasures For The Development Of E-commerce In Fangcun Garden Enterprises

Since the development of e-commerce in 1994,e-commerce sales have grown from 0 to trillion,and the development has been very rapid.In addition to the change in transaction volume,the e-commerce model has also increased from the original C2C(Customer-to-Customer),B2B(Business-to-Business),B2C(Business-to-Customer)and other modes.There are more O2O(Online-to-Offline)and P2C(Production-to-Customer)modes.Some related technologies and knowledge of e-commerce applications also range from simple static web pages to dynamic web pages plus back-end databases.Data,consumer information tracking,precision positioning,fast payment,artificial intelligence,virtual/augmented reality,cloud computing,the Internet of Things and mobile terminals,technology is constantly updating iterations.This paper analyzes the research status of e-commerce in garden enterprises at home and abroad,analyzes the excellent practice cases of e-commerce development in garden enterprises,and combines the actual situation of Fangcun garden enterprises through interviews and Internet data collection,and finds that the current situation of Fangcun garden e-commerce is Among them,the flowers,small potted plants and shade plants that can adapt to the current logistics and express transportation are better developed on the Internet e-commerce platforms,but the irregular seedlings,trees,garden design and garden construction are currently lagging behind in e-commerce development.The main reason is that the standardization of irregular seedlings,trees,products and logistics has not been implemented.The trust,fees,design and construction quality of garden design and garden construction have not been resolved,and what is appropriate.The countermeasures to change and adapt to the development of e-commerce are worthy of study.According to the analysis of the current situation and existing problems of Fangcun garden enterprises in e-commerce,this paper puts forward corresponding countermeasures and suggestions for garden enterprises in the current state of rapid development of e-commerce;The countermeasures and suggestions are divided into the countermeasures of Fangcunzhong flower sales and production enterprises according to the main project of Fangcun garden enterprise,the countermeasures of seedling sales and production enterprises in Fangcun garden enterprise,the countermeasures of garden design enterprises in Fangcun garden enterprise,Fangcun garden enterprise The classification and description of the countermeasures of the middle garden construction enterprises;It is recommended that Fangcunzhong flower sales and production enterprise market segment be the best in the field that they are good at,and can also adopt new e-commerce mode such as farm direct supply,consumer customization,order farming,etc.,or use the popular live broadcast sales arrangement.Flower materials,flower arrangements,etc.It is suggested that the seedling sales and production enterprises in the Fangcun garden enterprises can find leading enterprises to collect the data of each seedling production enterprise regularly,organize the e-commerce platform to update the sales data,and also select the seedling enterprises and the government to support the construction of standardized and standardized seedling demonstration bases.It is suggested that the garden design and construction enterprises should use the computer-aided technology to make a simple 3D simulation design system on the website,so that consumers can make preliminary designs according to their own needs.The garden design units are refined according to the needs of consumers,and the seedling units are according to consumers.The demand quotation provides seedlings,and the construction unit constructs according to the map,so that consumers can obtain a one-stop service from seedlings and garden materials procurement to design to construction according to their own needs.Then,according to the e-commerce development suggestions that need assistance from the garden enterprises,they can be divided into content such as using network tools adapted to e-commerce development,electric merchants to cultivate,creating logistics standards and logistics entities suitable for the garden industry,and upgrading new e-commerce information.Technical service levels,information technology-based credit supervision,and government guidance are discussed separately.Finally,the conclusion of this paper is to strive to do a good job of owning garden products and services,and at the same time,to cultivate new advantages by e-commerce development.For gardening companies,this is also a must-do.At the same time,with the use of various new technologies developed by the times,such as the use of big data,blockchain,artificial intelligence and other technologies,the garden enterprises that sell e-commerce companies and use e-commerce platforms can more accurately find consumers.Demand,precise custom garden related products,improve the quality of garden products and services,and at the same time,with the power of e-commerce,find more target customers for the enterprise,increase business volume and increase corporate profits.