Research On Integrated Ecological Landscape Construction Model And Comprehensive Benefit Evaluation Of TJLY Company

With the deepening process of global economic integration,many enterprises will have to face more challenges from global competitors.This requires enterprises to closely integrate their internal and external environment and seek resource allocation mechanism adapted to their own development,otherwise it will be difficult to win the future survival and development space.As an industry closely related to national infrastructure investment,the eco-environmental construction engineering industry has benefited from the long-term economic development mode dominated by infrastructure investment in China,and has maintained a relatively fast development speed and market space for a long time,thus increasing the number of enterprises and personnel engaged in the eco-environmental construction engineering industry in China,as well as the overall strength and scale of the industry expansion.TJLY Company,as a brand enterprise in Tianjin’s eco-environmental construction industry,has benefited from the strategic development of Beijing-Tianjin-Hebei integration in recent years.The company has made tremendous progress in business volume,economic scale and profitability.However,under the background of increasingly saturated eco-environmental construction market and increasingly fierce competition,TJLY Company traditionally relies on the local market.The drawbacks are also increasingly apparent.Therefore,as China’s economic development enters a new normal,how TJLY company should adjust its own strategy to meet the requirements of the new competitive environment with the changes of the external environment,and how to carry out strategic transformation and adjustment from the company level strategy,competitive strategy and the corresponding functional strategy has become a realistic problem to be solved urgently in front of TJLY company.Specifically,Under the guidance of strategic objectives,TJLY company should continuously improve its resource integration ability,seek the expansion mode of the whole industry chain,develop along the integration mode of design,construction and operation,and gradually grow into an engineering service-oriented enterprise with engineering ecological environment construction engineering consultation as the core and providing integrated solutions for customers.Through the implementation of vertical integration strategy,cross-regional management and internationalization strategy as the core of the company-level strategy,we will comprehensively promote the "design,construction,maintenance,planting" integrated construction model,continue to innovate business models,and strive to create a distinctive brand differentiation competitive strategy.Finally,Taking a reserve forest project of TJLY Company as an example,this paper makes a case study on how to evaluate the comprehensive benefits,which has important reference value for comprehensive evaluation of the comprehensive benefits of the integrated construction model project,especially the ecological benefits.