Research On International Development Strategy Of K Company

With the development of the global economy and growth in population,more emphasis is being placed on the aging population of society.The demand for healthcare is growing rapidly worldwide,and people’s health awareness has increased.Moreover,health care needs are making the medical device industry one of the fastest growing industries in the world.China’s medical device industry has entered a rapid growth stage in the 21 st century.The In Vitro Diagnostic(IVD)in China is the biggest sub-industry of the medical device industry.It is attracting many domestic and foreign IVD companies to join in the competition because of its rapid developmental growth.As the competition is getting stronger in the medical device industries,Chinese IVD enterprises have begun to participate in the international market competition in order to tap key resources and gain competitive advantages to acquire larger market share in international market.The main objective of this thesis is to evaluate the performance of company K in the IVD industry for the specific purpose of helping the company formulate internationalization development strategies and achieve an international competitive edge.I present the background and significance of the first part of the study and introduce the research content and methods.Three related theories are summarized to provide evidences to the theoretical basis of the thesis.Similarly,a brief introduction to Company K and analysis of its external and internal environment,as well as its international development in comparison to the current situation,is discussed.Based on the introduction and analysis,I find some problems existing in the development of internationalization and areas for improvement of Company K.Moreover,I point out internationalization strategic goals for Company K to formulate a series of feasible internationalization development strategies by applying ambidexterity.In order to guarantee the effectiveness of these strategies,I also propose some safety measures from the aspect of compliance management,human resources,corporate culture and finance.Following these aspects,risks exist in the development of internationalization are predicted and managed.Finally,I draw precise conclusions and summary for future studies.The systematic international strategies formulated in this thesis will help Company K to establish an international competitive edge to develop in the fast-growing overseas market to achieve its goal of becoming a prominent worldwide IVD company.As a discussion of the hotspot event,COVID-19 is discussed as an example of analysis in the IVD industry and the internationalization of the company.The research in this thesis provides a new perspective for further exploration and research of related theories,and it also provides a certain reference value for other IVD companies in the industry to implement international development strategies in the future.