Research On The Design Of Cultural Tourism Souvenirs In Kashgar City

One belt,one road,is an important way to promote the development of regional culture tourism industry.In this paper,one belt,one road strategic node,Kashgar souvenir is taken as the research object.Through the study of Kashgar’s regional culture characteristics,the design methods of tourist souvenirs with Kashgar’s regional culture characteristics are discussed from the perspective of semiotics.It is to provide the design of the characteristic cultural tourism products in Kashgar area,and promote the development of Kashgar’s cultural dissemination and cultural tourism industry.The theoretical and practical value of reality.From the perspective of semiotics,this paper first analyzes the Kashgar regional characteristics of cultural symbols,and discusses the path of the design and transformation of tourism souvenirs with Kashgar characteristics.Secondly,through the analysis and research of Kashgar tourism souvenirs and cultural resources,aiming at the extraction of cultural symbols with Kashgar characteristics,this paper discusses the specific methods of cultural tourism souvenir design.In view of the problems existing in Kashgar tourist souvenirs and the path of design and development.At the same time,combined with the existing successful cases of cultural tourism product design,this paper summarizes its design theory and method,studies the characteristics of Kashgar cultural tourism and the basis and method of souvenir design,and forms the design method model of Kashgar regional cultural tourism souvenirs.Finally,through the study of the proposed design theory and method model,the design practice of Kashgar cultural tourism souvenirs is carried out to explore the value and guiding significance in the actual souvenir design.