Research On Younger Design Of "New Chinese" Bags

Chinese indigenous design consciousness is gradually awakening and shaping.It is very important to inherit and develop the clothing culture with national history and outstanding cultural genes.As a functional,symbolic and fashionable apparel product,bag has important attributes of carrying and spreading culture.At this stage,the development of “new Chinese” bag design is still immature.Faced with the trend of younger local consumer groups,this study aims to improve the “new Chinese” bag younger design methods and establish a “new Chinese style” contemporary lifestyle and consumption attitude.“New Chinese style” cultural connotation and products have positive significance on promoting young people in the new era to understand Chinese culture and “new Chinese style”.This article is based on the definition of the “new Chinese style” bag and its development process.Researching and summarizing the modern bag design methods,and analyzing the trends of younger product design in combination with the brand rejuvenation theory.The three younger design strategies include the symbolization of the visual performance of modern bag,the lightweight structure and function,and the irregular shape of the style.Based on the modernization strategy of modern bags,the case study method,induction method and comprehensive analysis method are used to analyze and draw the "new Chinese style" bag young design methods in four aspects: element display,structure function,material technology and style.Then defining the target young group,summarizing and analyzing the data results of authoritative platform reports,cuttingedge trend analysis,and summarizing the target group’s “new Chinese” bag consumer psychological needs,functional needs and aesthetic needs.Finally,combined with the theoretical research results,the “new Chinese” brand planning and bag product designing practice were carried out.