Research On The Design And Application Of Rural Homestay Based On Consumer Need

Rural homestays,as an important part of rural tourism,have a good development trend.High-quality homestays are the upgrading of rural accommodation industry and the deep embodiment of the integration of culture and tourism.With the increase of market demand and the support of relevant national policies,rural B&Bs appear a series of problems such as serious homogeneity,low cultural atmosphere and imperfect infrastructure.How to meet the needs of consumers and improve their willingness to stay in rural B&Bs has become a problem that needs to be considered and solved in the development of rural B&Bs.Based on the needs of consumers,this paper uses the methods of literature analysis,questionnaire survey and data analysis to determine the needs of consumers for staying in rural B&Bs,and constructs four demand dimensions of safety and health,superior environment,cultural atmosphere and unique creativity.By using KANO model,reliability and validity analysis,two-dimensional attribute classification and Better-Worse index analysis were carried out on the questionnaire data,and consumers’ demands for rural B&Bs were obtained as follows:First,the essential demand of consumers for rural B&Bs is convenient transportation;Secondly,consumers’ demand for the charm of rural B&Bs mainly consists of seven aspects.Among them,the cultural atmosphere,indoor and outdoor decoration design and courtyard environment around B&Bs need to enhance local characteristics,and the space for cultural experience activities and recreational activities needs to be increased.Third,consumers expect the activities of rural B&Bs to be interesting and pay attention to the safety of B&Bs.Accordingly,the author puts forward some countermeasures for the development of rural B&Bs: first,the location selection of rural B&Bs should be as close to the main road as possible;When the homestay is located in an inconvenient location,the homestay owner should provide shuttle buses to pick up visitors,information on road conditions leading to the homestay and signs on the main roads leading to the homestay;The second is to strengthen the strategy of B&B design,from the interior of the space layout,natural light and shadow,cultural elements,local plant landscape and local materials design;Third,develop experience activities with local culture,add reading space and experience space by hand,and integrate science and technology into cultural experience activities;Fourth,we should improve the service level and quality of rural homestays and improve the basic supporting facilities.It is hoped that this paper will provide some reference for promoting domestic and rural revitalization construction and improving the quality of tourism development in the region.