Research On The Development Strategy Of NM

As the country open to the national defense science and technology and military industry admittance into the supply system,more and more private enterprises to enter the industry,leading to increased competition,all of the special vehicle procurement needs to go the bidding process,some special vehicle purchase even need enterprise burden prototype research and development production costs,and then physical bids,financial strength and research and development strength of the company has a lot of challenges.Facing new military environment,NM as a company already is in the national defense science and technology and military supply system middle and lower reaches of the industrial chain of military enterprise,the development of the enterprise has both challenges and opportunities,NM the company development strategy can meet the development needs in the long run,will need to formulate the development strategy of the new environment,find some way to achieve the company long-term development.The purpose of the research on corporate development strategy is to assist enterprises to make scientific,reasonable and suitable strategic planning.Taking NM company as an example,this paper makes a detailed analysis of the external macro environment,industry environment and internal environment of NM company by using PEST analysis method,porter’s five forces analysis model and SWOT analysis method,and proposes the future development strategy and guarantee measures of NM company.NM company should adopt diversified product positioning,to build a special vehicles in the field of military and civilian goods two,the market share of guaranteed communication command series,the series of fire trucks and armored bullet-proof products implement the strategy of product differentiation,improve product quality control and research and development of design innovation,strengthen the customer service,making products into the industry advantage products,continue to consolidate the position of the industry.At the same time,it adopts the cost leading strategy for the emergency rescue series,engineering maintenance series and logistics support series,reduces the labor cost and procurement cost of the company’s products,improves the competitiveness of the products in the bidding process,and then improves the competitiveness of the products.In addition,NM company must improve its marketing management,manage the marketing personnel in different areas,carry out responsibilities,improve the business ability and professional ability of the marketing personnel,optimize the human resource management,improve the level of the professional personnel of NM company,enhance the consciousness of innovation,and build NM company into a professional innovative technology enterprise.In order to ensure the smooth implementation of the development strategy,NM company must ensure the organizational structure,corporate system,human resources,marketing and supply chain.