Research On The Development Strategy Of Yigao Engineering Guarantee Company

With the development of a socialist market economy with Chinese characteristics,guarantees have played a more and more important role in the economic activities.The guarantee industry has also become more mature after more than 20 years of development.Engineering guarantee which the government attaches great importance is a branch of the guarantee.It is a market with huge demand and growth very fast recently.However,there are not many people who really understand the project guarantee and there are not many books and articles on engineering guarantee as well.Through the analysis of the industry and its enterprises,this article may let more people would have a better understanding of the industry.And the industry may have a better development in the future.The basic idea of this paper is to use PEST and SWOT,with a large amount of data and case analysis,to conduct a research on YIGAO Engineering Guarantee Company.Then,we can set the specific measures of its strategy and get to know how to implement the strategies.At last,it gets important conclusions and enlightenment through research.