Research On Working Capital Management Of Gree Electric Appliances Based On Supply Chain

Under the economic globalization,the status of working capital management in enterprise management has been highlighted.If an enterprise can comprehensively carry out working capital management in production and operation,it can ensure the orderly operation of funds in daily operation,and at the same time help the enterprise to occupy a place in the market and improve its operating profit.At present,most enterprises in the home appliance industry in China do not have sufficient competitive strength and their profits are not high.The effective implementation of working capital management can help enterprises solve this problem to a certain extent.Through consulting a large number of literatures,it is found that there are many articles on working capital management of enterprises,but there are few articles on working capital management of household appliance enterprises combined with supply chain.In order to fill the gap,this paper takes Gree Electric Appliances as an example to study its working capital management based on supply chain.The theories applied in this paper include supply chain management theory,channel theory and stakeholder theory.The methods used are literature research,case analysis and benchmarking.This article main body part is to evaluate the working capital management efficiency of gree electric appliances,benchmarking enterprise Qingdao haier as reference,to find their difference,found the gree electric appliances the problems existing in the management of working capital: procurement channels,longer accounts payable turnover period has affected the relationship with suppliers,raw material turnover rate is low,material purchasing and inventory management model is relatively backward;Production channel,in the product inventory turnover period is long,turnover efficiency is low,the use of production mode inelastic;The marketing channel,the receivable account management ability is insufficient,the marketing channel model has the malpractice,the market response ability is insufficient.On the basis of discovering the problems,this paper analyzes the causes of the problems in a deeper level,and then puts forward the optimization scheme: in the procurement channel,the relationship between suppliers and suppliers should be handled well,inventory management should be implemented by suppliers,and the combination of suppliers and implementation should be realized.In the production channel,the implementation of efficient production mode,modular product production management,improve the level of production automation.In the marketing channel,optimize the relationship between management and dealers,set up diversified marketing channels,set up good marketingchannel working capital management objectives.This article hopes to help Gree Electric Appliances improve the working capital management efficiency and strengthen the working capital management ability;Enterprises in the same industry can also learn from this experience,improve their own working capital management methods;So that China’s home appliance industry in the fierce competition in the international market environment can still get a place,and continue to create good results.