Research On Opm Strategic Working Capital Management From The Perspective Of Value Chain

Sufficient funds can ensure the normal operation of enterprises,and at the same time,lack of funds is also the biggest obstacle to the sustainable development of many enterprises.Some enterprises have begun to use the OPM strategy to alleviate the pressure of capital shortage,and ensure their normal operation by occupying the funds of upstream and downstream enterprises.However,the OPM strategy is a double-edged sword."Excessive" or unreasonable capital occupation will inevitably affect the relationship with upstream and downstream enterprises,which will not only reduce the business reputation of the enterprise,but also increase the business risk of the enterprise.Therefore,enterprises implementing the OPM strategy should establish stable cooperative relations with upstream and downstream enterprises.Based on this,from the perspective of value chain,this paper takes Gree Electric as an analysis case,based on working capital management theory and value chain theory,through a brief introduction to the implementation of Gree Electric’s OPM strategy,from the internal value chain and external value chain.In one aspect,Gree Electric uses the OPM strategy for working capital management,and conducts an in-depth analysis of the risks of working capital management under the OPM strategy.It explores the successful experience of enterprises using OPM strategy to manage working capital,and puts forward suggestions on how to properly implement OPM strategy: strengthen the tightness of supplier cooperation,optimize the debt structure of enterprises,and strengthen inventory management.Finally,it is concluded that the implementation of Gree Electric’s OPM strategy also has corresponding risks while relieving the financial pressure of enterprises.Therefore,enterprises implementing the OPM strategy should be based on their own development,occupy the funds of upstream and downstream enterprises without affecting the business credit and brand influence of the enterprise,balance the profitability and risk of the OPM strategy,and help improve the OPM strategy.working capital management efficiency.