Study On The Optimization Of Financial Strategy Of Xiaopeng Automobile Company

With the development of the economy,the improvement of people’s living standards and the improvement of science and technology,the scale of the automotive industry is expanding and car sales are rising,but the popularity of traditional fuel cars has brought convenience to people’s lives while also producing adverse effects,such as environmental pollution and serious energy shortage problems,and the development of new energy vehicles precisely provides new ideas to solve these problems.As a new power new energy vehicle manufacturing company,Xiaopeng Automobile Company will find it difficult to gain a foothold in the changing market if it cannot effectively use its financial strategy to plan for the development of the company.Therefore,analyzing and optimizing the financial strategy of Xiaopeng Auto Company is significant for the healthy and sustainable development of Xiaopeng Auto Company.The paper uses various analytical methods and uses life cycle theory and financial strategy matrix as the theoretical basis to study the optimization strategies and propose safeguards for the financial strategy of Xiaopeng Auto Company.Firstly,the literature analysis method is used to elaborate the relevant concepts and theories.Secondly,the case study method is used to introduce the basic situation of Xiaopeng Auto,analyze the internal and external environment of Xiaopeng Auto,and analyze the current situation of Xiaopeng Auto’s investment strategy,financing strategy and dividend distribution strategy.The problems were identified.Again,using a combination of quantitative and qualitative methods,we positioned the life cycle of Xiaopeng Auto Company,reflected its current capital status and value creation ability through the financial strategy matrix,and provided the basis for financial strategy optimization.;adjust the dividend distribution policy and improve the equity incentive.Finally,four protection measures are proposed to guarantee the smooth implementation of financial strategy:strengthening financial strategy awareness,establishing financial strategy risk management system,establishing financial strategy implementation assessment mechanism and building professional financial team.In conclusion,financial strategy plays a central role in the development and strategic planning of an enterprise,and a reasonable financial strategy can optimize the allocation of the enterprise’s capital and lay the foundation for the implementation of the overall strategy.The research results of the paper are useful for the optimization of the financial strategy of Xiaopeng Automobile Company,and also provide a reference for all parties involved in Xiaopeng Automobile Company to understand the financial strategy of the company.