Research On The Strategy Of Customer Relationship Management Of X Company

With economic globalization and the vigorous development of China’s market economy.CRM(Customer Relationship Management)has received widespread attention in business and academia.Because the core of enterprise business is to bring service to customers,the level of CRM directly determines the benefit of the enterprise.The way to solve the problem between customers and enterprises,to improve the management level of CRM is the key to enterprise development.The main research content of CRM is how to improve and maintain the relationship between customers and enterprises.The purpose is to achieve the mutual development of both customers and enterprises.This development model has been recognized by the market and the majority of customers.This paper is based on the CRM management system implemented by X company.The problems existing in the CRM management system are analyzed and discussed Company X has encountered many problems in the development process at the present stage,How to manage the mass market customer information and the project information of engineering bidding and tendering,which has become a big problem for the development of enterprises.In today’s information age,The breakthrough point should be the use of advanced information technology.Making the repetitive and tedious work simple and easy to operate.So as to achieve the purpose of reducing labor cost and improving work efficiencyNOW this paper takes the implementation of CRM optimization and improvement as the background.Through the analysis of the current situation of the X company’s customer relationship management.To make strategic choices and find a solution to the problem.Improving customer relationship management of X company.Finally we could achieve the purpose of improving the market competitiveness of enterprises.And after the new optimization proposal,This paper continues to put forward corresponding safeguard measures for each proposed scheme.Making full use of the data in the CRM system can provide the basic data support for the management of the company.Provide reliable basis for upper decision-makers to make accurate decisions.