Research On Financial Risk Management Of New Energy Vehicle Cooperative Innovation Of HD Group

Cooperative innovation is one of the important research topics in the field of technological innovation.With the rapid development of new energy vehicle industry and the deepening of global cooperation,more and more researchers pay attention to the global cooperative innovation of new energy vehicles.However,due to the large number of innovation participants,the long innovation cycle,and the rapid change of product market,the process of cooperative innovation faces many uncertainties,which brings huge financial risks to cooperative innovation subjects.The lack of comprehensive risk management system of cooperative innovation has become an urgent problem for domestic automobile enterprise groups.In order to help innovation subjects effectively control financial risks and improve their innovation risk management level,this study takes HD group as an example,and constructs a new energy vehicle cooperative innovation risk management framework from the perspective of cooperative innovation process,which mainly includes three aspects.Firstly,identifying the financial risk factors of HD group’s new energy vehicle cooperative innovation.Using literature analysis and interview to design the initial list of risk factors.Then using questionnaire survey to test and identify the risk factors.Secondly,evaluating the financial risk level of new energy vehicle cooperative innovation of HD group.The risk evaluation index system is constructed,the risk grade standard is determined,the AHP model is constructed to calculate the risk factor weight,and the triangular fuzzy number method is used to calculate the factor risk grade to distinguish the risk control points.Finally,the paper puts forward countermeasures and strategies for HD group’s new energy vehicle cooperative innovation financial risk.According to the PC matrix,this paper divides different kinds of response modes for the new energy vehicle cooperative innovation financial risk,constructs the risk response selection model and process,determines the risk response mode combination of all elements,and puts forward specific risk response strategies accordingly.The results of risk identification show that there are 34 kinds of possible financial risks in the process of new energy vehicle cooperative innovation of HD group,including 7 kinds of R&D and design link,6 kinds of purchase and storage link,5 kinds of assembly and manufacturing link,5 kinds of marketing link,6 kinds of after-sales service link and 5 kinds of brand upgrading link.The result of risk rating evaluation shows that the financial risk of new energy vehicle cooperative innovation of HD group belongs to a higher risk level,among which the financial risk weight and risk level of R&D and design are the highest,belonging to a higher risk and an important control point,and the risk of new energy vehicle capital chain rupture is the highest among all factors,belonging to a high risk and a key control point.The results of risk response show that there are four ways to deal with the financial risks of HD group’s new energy vehicle cooperative Innovation:avoidance,transfer,reduction and acceptance.The priority of risk management varies with the degree of control,and the ways to deal with the risks are also different.The coping strategies should focus on self innovation,broaden financing channels,and optimize brand upgrading strategies.