Research On The Correct Guidance Strategy Of Network Public Opinion On Water Emergencies In Guangdong Province

Emergency public opinion guidance work,refers to when the emergency occurred,the competent departments involved in active action,the first time,accurate external release of the event overview,as soon as possible to cut off the spread of rumors,the first time to grasp the right to speak,stabilize people’s hearts,the solution of irrational public opinion pressure in the bud.Water emergencies due to the existence of the site of the environment changes very quickly,social media reporters difficult to arrive at the scene,the consequences of the incident is more serious and other unique characteristics,once the network public opinion guidance is weak,mishandled,it is easy to trigger mass incidents.Guangdong Province is a major economic province,foreign trade province,but also a major province of water transport,Guangdong Province water network dense,water transport operations busy,every year there are two or three hundred water emergencies,do a good job of water emergencies public opinion guidance work pressure is increasing day by day.Using the theory of silent spiral and information life cycle management theory,this paper puts forward the strategy of guiding public opinion of water emergency network in Guangdong Province by using case study methods and other methods,combined with the typical cases of water occurrence in Guangdong Province,as well as the experience and lessons of foreign and other provinces in the guidance of public opinion on the emergency network.(1)Using case study method,combined with the "Athena" ship sinking accident,the tiger gate bridge surface vortex caused by the water closure incident,"Donghong" ferry sinking accident and other vivid cases,the current situation of the water emergency network public opinion guidance work in Guangdong Province,pointed out the shortcomings of the water emergency network public opinion guidance work in Guangdong Province,that is,the legal system is not perfect,the management mechanism is lacking,the lack of public opinion monitoring mechanism,the lack of timely guidance.The main reasons for these problems are analyzed.(2)Applying the literature research method and systematic research method,this paper studies the public opinion guidance of the emergency network in some foreign countries,compares and analyzes the practice of the public opinion guidance in the water emergency network in other provinces in China,and finds out the experience and lessons of the public opinion guidance in the emergency network at home and abroad,so as to guide the public opinion guidance work of the water emergency network in Guangdong Province.(3)Combined with the theory of silent spiral,the theory of information life cycle management and the theory of topic setting,Proposed the strategic suggestion of public opinion guidance of water emergency network in Guangdong Province:First,to raise the awareness of the water emergency network public opinion guidance crisis,to improve the ideological understanding of the network public opinion guidance work,to correctly understand the life cycle of the development of public opinion,to accurately grasp the principles of the network public opinion crisis management;To improve the system of public opinion monitoring and collection,establish a system of public opinion analysis and judgment,establish an early warning feedback mechanism for public opinion,fourthly,increase the application of new media in the work of public opinion guidance on the water emergency network,strengthen the use of new media and self-media platform construction,establish an emergency information release mechanism,and fifthly,train the professional team of public opinion guidance of the water emergency network,establish and improve the government press spokesman mechanism,train the professional network commentator team,and make good use of the "network big V" to guide public opinion.