Research On Performance Evaluation Of Midea Group M&A Little Swan Based On Balanced Scorecard

The era of intelligence is coming to us in great strides,and at the same time it has spawned a series of integration and development of traditional industrial chains.The manufacturing industry plays an important role in this wave of industrial transformation and upgrading.The realization of the strategic goal of "Made in China 2025" forms a new intersection with industrial reforms,more and more companies actively participate in mergers and acquisitions to provide strength support for expanding their own strength.The same is true for the home appliance industry.As a benchmarking enterprise in my country’s home appliance industry,Midea Group has chosen to implement the “Dual Wisdom” goal of smart manufacturing and smart home in order to optimize the allocation of resources,broaden the marketing market,and play a multi-faceted synergy.Merger and acquisition again.As a typical M&A activity in the transformation of the home appliance manufacturing industry,the M&A performance has attracted much attention.Therefore,the evaluation of Midea’s M&A Little Swan’s performance is of high research value.This article focuses on the case of Midea Group’s merger and acquisition of Little Swan,and takes the balanced scorecard perspective as the main entry point to evaluate the performance of mergers and acquisitions.First,clarify the purpose and significance of the research through the analysis of the research background,read the literature to summarize and summarize the current situation of M&A performance research.The use of balanced scorecard,synergy theory and transaction cost theory lay the theoretical foundation for the performance evaluation of the following cases;Secondly,it introduces the basic situation of Midea Group and Little Swan and the specific M&A process,and conducts in-depth exploration of the motivations of the merger;thirdly,based on the balanced scorecard to evaluate the performance of Midea Group’s merger and acquisition of Little Swan: Midea Group in 2015-The data of the past five years in 2019 selected multiple indicators from the four dimensions of financial dimension,customer dimension,internal process dimension,and learning and growth dimension to conduct comprehensive and multi-level M&A performance analysis.The introduction of analytic hierarchy process can achieve the right For a more comprehensive analysis of comprehensive merger performance evaluation,questionnaires are issued to industry experts to obtain the required data,and YNNHP software is used to assist data calculations to obtain the degree of influence of various influencing factors on merger performance.A comprehensive performance evaluation score is obtained by calculating the inter-annual difference rate;finally,the performance evaluation of mergers and acquisitions is carried out according to the score,It plays an important role in helping enterprises to take off economically and realizing the beneficial effects of future performance and corresponding optimization suggestions are put forward for the future development of Midea Group.Through the research of the article,it is concluded that the case of Midea Group’s acquisition of Little Swan seems to be a relatively successful M&A activity.From the scores of the four dimensions,in addition to the poor performance of the financial dimension,the other three non-financial dimensions have achieved good performance.On the whole,this merger has strengthened Midea Group’s comprehensive competitiveness and improved the company’s brand influence and social recognition.The research in this article not only lays a solid foundation for the strategic transformation of Midea Group,but also enriches the methods and ideas for evaluating the performance of M&A in the home appliance industry.