Research On Working Capital Management Optimization Of JY Co.,Ltd. Based On Channel Theory

With the continuous development of China’s economy,the living standard of the Chinese people is also improving.The small appliance industry has played an important role in the process of improving the living standards of Chinese people.The progress of the small appliance industry continues to help people improve the quality of life.However,with the introduction of relevant national policies and the increasing demand of the people for products,the entry threshold of small household appliances industry is also increasing,and the competition is becoming increasingly fierce.But if the enterprise wants to develop healthily in the fierce competition environment,it must pay attention to the financial management of the enterprise,and the most important one is the working capital management of the enterprise.The traditional working capital management is mainly based on the performance evaluation of individual elements and optimization one by one,but it ignores the integrity of the company,often managers damage the overall interests of the company in order to achieve the optimal management effect of a certain element.This paper takes JY company as the research object.Firstly,based on the perspective of channel management,its working capital is reclassified into operating activities working capital and investment activities working capital.Then it discusses the problems of working capital management in each channel,and discusses the reasons behind them: for example,the proportion of accounts payable is too high due to the upstream funds occupied by the purchasing channel,and the inventory of work in process products is overstocked due to the lack of output estimation in the production channel,Due to the industry attribute of marketing channel and the intensified market competition,the turnover speed of finished goods inventory is slow,and the company’s receivables are increasing year by year.Combined with the actual situation of the company and the market situation,the paper puts forward targeted working capital management optimization scheme for each channel.Finally,based on the perspective of channel management,combined with the company’s actual situation and market situation,the paper puts forward some suggestions for the problems existing in the company’s working capital management.It is hoped that it can not only improve the working capital management of JY company,but also provide reference for the small appliance industry.