Exploration On The Application Of Chengdu Regional Cultural Landscape In The Design Of Lighting Souvenirs

Culture is the backbone of a city or even a country.The cities and living habits we live in are affected by the local regional culture.Every land has the same culture.Due to the development of modern cities,many cities have the phenomenon of consistency.Only by properly exploring the unique culture of the city can we get rid of the consistency between cities.Therefore,it is particularly important to dig deep into the cultural roots of Chengdu,shape a unique city image,show the characteristics of the city,and create a unique business card belonging to Chengdu.Only in this way can Chengdu stand out in the fierce urban competition.Tourist souvenirs are the carrier to convey a local regional culture and one of the important ways to spread urban culture.It is because of its profound history and culture that Chengdu has a special cultural imprint,which makes it different from other cities.This topic is based on the prototype of regional cultural landscape in Chengdu,and a series of tourist souvenirs are designed by using tourism product design procedures and methods.The author believes that Chengdu,as a western tourist city and cultural and creative center,tourist souvenir market in Chengdu is not perfect enough and needs to be further explored.Therefore,the author,adhering to the strong love for Chengdu,will use modern design methods and thinking,by digging into the history of Chengdu regional culture,explore the new embodiment in Chengdu tourist souvenirs,and do more innovation and design research on Chengdu tourist souvenirs.By collecting relevant information and market research,the writer USES the method of field survey and literature research,questionnaire investigation,analyzes the market situation of chengdu tourism souvenirs and consumer demand,combined with the regional culture in chengdu,the hot spots for sorting,comb out of the top ten popular tourist scenic area of chengdu,and then summarizes the most can represent the chengdu regional culture landscape,select width alley,jamchen lhakhang monastery,wenshu fang,qingyang palace four spots as the main design.These scenic spots allow visitors to experience the prosperity and simplicity of Chengdu from different angles.Lighting as a carrier,so as to design suitable for Chengdu’s regional culture of lighting tourism souvenirs.In the design of tourist souvenirs,if separated from regional culture,the soul will be lost,which is also the main reason for the homogenization of cities.Based on the design theory research and design practice experience,the author uses the classification method to comprehensively exploreproviding reference and ideas for future design and creation.Let the lighting souvenirs of Chengdu regional cultural landscape attract the attention of people from all over the world to understand Chengdu culture and feel the charm it brings.The application of regional cultural landscape elements to the design can create unique Chengdu tourism souvenirs.In addition,two series of souvenirs with different structures are designed with the theme of lighting decoration expanded,focusing on fun,meaningful and easy to store,so as to deepen the impression of tourists on Chengdu’s cultural tourist attractions,enrich the types of Chengdu’s tourist souvenirs and facilitate the promotion of urban tourism culture.