Research And Application Of IP Image And Cultural And Creative Derivative Design Based On Iron Man Spirits

Iron spirit is the unique spirit of Daqing district which is gradually bred in the process of developing oil fields and undertaking hard work in Daqing,a key town of northern China.The image of the three generations of iron man clearly proves that the iron spirit is being inherited,and the different slogans of the three generations also show the connotation of the iron man spirit and the sense of the times that the iron man spirit has not changed during the period of the change of the times.At present,Daqing,a resource-based city in the north,is in the key stage of economic transformation and upgrading.The cultural resources with significant sustainable development can be used as one of the channels for Daqing city to transform and upgrade.From the perspective of design,Daqing’s cultural industry development has natural basic advantages,namely,the native born and unique "iron spirit" and "iron man image".The iron spirit is the concentrated embodiment of the working class style of Daqing Oilfield,while "iron man image" is the personification concentration of "iron spirit",both of which are the most representative cultural symbols of Daqing,Especially "iron man image" can be built as the key point of advantage IP.But at present,the exploration based on iron spirit is mostly in the theoretical research,theme exhibition,cultural wall display,figure sculpture,art creation and other aspects.However,the related cultural creative products and corresponding derivative design fields have not been developed and paid attention to,which makes the cultural value limited to a certain extent in the inheritance and promotion.Therefore,this paper takes the promotion of iron spirit as the starting point,and explores the cultural creative contact deeply around the "iron spirit".By using the methods of literature analysis,case analysis,field investigation and interdisciplinary research,the paper analyzes the current situation,spiritual connotation,cultural context,heritage value,IP image theory and emotional experience theory of iron spirit.By using the IP image positioning methods of crowd orientation,symbol positioning and emotional positioning,following the relevant principles of simplification and refining,prototype literal translation,exaggeration and personification,and innovative integrated design,the dominant gene and recessive gene of iron spirit connotation are extracted and summarized,and the exclusive IP image of oilfield working class is designed,and a series of expression packs,illustrations are designed And related literature and creation derivatives,for the promotion and promotion of iron spirit provides a concrete reference.It is hoped that this research and design can provide valuable reference for the upgrading process of Daqing cultural industry.