Research On The Application Of The Design Of Cultural And Creative Products In The Image Of Living Alone Youth

With the large-scale urbanization,the steady development of social economy and the technology of media,many people’s lives have been changed.The phenomenon of living alone has gradually increased.Most of them are newly graduated college students,referred to as the young people living alone.Among them,some young people living alone have a single way of life and lack interest.There are also some young people living alone to enjoy this way of living alone.If we take the current young people’s living alone lifestyle as an emotional expression reflecting the characteristics of the times,and combine it with cultural and creative products through emotional design techniques,we can make more people pay attention to this kind of group and arouse people’s attention.It can also increase the interest of the product,so as to open up new ideas of cultural and creative product design.In this paper,by extracting the dominant image and recessive image of the youth living alone,the image design method is used to analyze and study the image of the youth living alone,and the cultural and creative products of the youth living alone are designed to promote this group to get attention and comfort.The specific methods mainly focus on how to extract the image of young people living alone,how to combine the feeling of living alone with the image of young people living alone.Taking the image of young people living alone as the core of this theory,this paper summarizes the real needs of young people living alone by using the methods of questionnaire,observation,interview and photography.Combined with the image extraction of dominant symbols and recessive symbols,the image characteristics of solitary youth suitable for cultural and creative products are obtained.Through two sets of programs,the image of the young people living alone is extracted,and the final design is reflected from two life attitudes combined with different emotions.Finally,through the design of a series of cultural and creative products of young people living alone,the development direction and design strategies of special groups are obtained,so as to guide the design trend of cultural and creative products for special groups.Through the relevant research on the image of young people living alone,the group of young people living alone is growing in the current society,but in terms of design,the research on this group is very limited.This paper,on the one hand,solves the emotional needs of people living alone.On the other hand,the whole design process demonstrates the feasibility of the design ideas of image cultural and creative design,and provides design ideas and suggestions for the design of cultural and creative products for special groups.