Research On Digital Management Improvement Of W Automobile Company

W automobile company was established in 1991.It is a joint venture large-scale passenger car production enterprise.After 30 years of development,its production capacity layout has covered five bases in Changchun,Chengdu,Foshan,Qingdao and Tianjin,and its products cover A,B and C class of cars.In recent years,influenced by many factors such as macroeconomic downturn,Sino US trade frictions and COVID-19,China’s auto industry has been in a doldrums.At the same time,in the industry,the new forces of automobile company are constantly advancing,and the new four modernizations of automobiles are booming.In the face of the depressed market and fierce competition,the automotive industry has entered a deep adjustment period of comprehensive digital transformation,and the reform of the entire automotive industry is imperative.How to maintain the strong and lasting vitality of W automobile company,we must first choose and formulate the digital transformation strategy suitable for W automobile company,in order to achieve the further development goal of W automobile company.Based on the above background,this paper follows the basic ideas of raising problems,analyzing problems and solving problems,takes W automobile company as the object,designs appropriate digital development strategy for it,so as to help it win the competitive advantage.Firstly,it introduces the basic situation of W automobile company.Secondly,it uses PEST analysis framework to analyze the external macro environment.Then,it uses SWOT analysis model to systematically summarize and analyze.Thirdly,it analyzes the internal resource capacity of w automobile company’s digital development,Based on SWOT model strategic analysis tool,w automobile company is suitable to adopt so growth strategy.Finally,according to the specific situation of the case object,it puts forward the targeted and operable strategic objectives,as well as the guarantee measures and suggestions to ensure the implementation of the strategy.This paper puts forward the SO growth strategy of W automobile company,which mainly includes building digital management system,strengthening the cultivation of digital human resources,and strengthening the ability of digital science and technology,etc.This research also has certain reference significance for the development of other automobile companies similar to W automobile company...