The Brand Packaging Design Of Kaifeng Wenlv Companion Hand Gift Products

In today’s increasingly prominent spiritual consumption,the form of hand ceremony has become more and more close to everyone’s life,and has become a new way of emotional communication.Kaifeng,the ancient capital of the eight dynasties with strong cultural atmosphere and rich historical relics,has a wide range of cultural and tourism products.Except for a few successful cases,it lacks popular packaging brands on the whole.In particular,the packaging form is too single,traditional and lack of innovation,and the regional cultural characteristics are not distinct,lacking originality and epochal.In view of this,the research is divided into three levels.First of all,access to relevant information,Kaifeng cultural tourism product packaging field research,the current cultural tourism product packaging design status and problems are analyzed.Secondly,the packaging products are screened,and creative planning is carried out according to the packaging structure,material application,visual communication and brand culture of specific products,so as to determine the design ideas,creative focus and methods.Thirdly,in the specific implementation level,the first is to strengthen the brand awareness of Kaifeng cultural tourism products;the second is to follow the systematic,demonstrable and portable design method in the packaging structure;the third is to use the emotional design method in the visual communication to highlight the cultural factors and architectural visual symbols of Kaifeng.The above research,combined with the current development status of Kaifeng cultural tourism products,takes the packaging design of Kaifeng cultural tourism partners’ hand gifts as the starting point,and focuses on creating the packaging brand of Kaifeng cultural tourism partners’ hand gifts,which will play a positive role in promoting the development of Kaifeng tourism economy and promoting the promotion of Kaifeng cultural tourism partners’ hand gifts product brand.