The Design And Utilization Of Customized Gift Packaging

When in the circumstance of which people’s basic desires have been generally satisfied,they then turn to chase the satisfaction of emotional perspective.As an important method of expression,communication and emotional improvement,gifts has aroused more and more attention.Furthermore,people’s requirements of gifts’ forms of materialization are more like “proactively expression”,and then forced the phenomenon of gifts’ customization.Even so it is not easy for a customized gifts brand if it want to stand out of the fierce market competition and keep the favorable development trend.Nowadays,as an essential component of gifts,packaging plays an extremely important role in marketing.If through designing the packaging,we can sublimate the products’ characteristics,construct unique artistic,arouse emotional resonance,receive cultural identity and express blessings,that designs will contribute to promote those kinds of brands’ advantages of marketing competition,improve brands’ improvement.This thesis first precisely defined the research category of customized gift packaging as the followed research orientation.Then analyze the current situation of customized gift packaging and summarized the existing problems and improvement trend of these kinds of packaging.This research can indicate the orientation of these kinds of packaging’s subsequent designs.By analyzing the target customer’s motivation and the industrial development trend,this thesis tried to summarize the relevant factors of customized gift design for the subsequent support of this territory,in case of offering some new ideas and methods of customized gift packaging.Chinese academic tradition can also be used in modern design researches.“Xiaogan taste”customized gift packaging project is an exploration of this research,is also an realistic test for the design theory and method.Meanwhile,the union of “action” and “knowledge” is through out the whole project in circles and proved the project to go on wheels.This thesis recorded the practice process of this project and tried to search a better design method.