Research On Development Strategy Of CSW Survey And Design Institute Co.,Ltd

After entering 2020,under the influence of COVID-19 pandemic,the global economy suffered great impact.With the intensified trend of anti-globalization in the international environment,China underwent technological blockade and trade sanctions from various aspects by Western developed countries led by the United States.However,as the new development pattern of internal circulation has been established,China has rationalized its domestic economic operation structure,and ushered in a new normal of new type urbanization and infrastructure construction.For engineering survey and design companies,how to grasp new opportunities for future enterprise development under new economic development pattern,anchor the direction of development,and realize enterprise transformation and upgrading and sustainable development,it is particularly important to formulate and select the development strategies.With the state-owned large-scale engineering survey and design company,CSW Survey and Design Institute Co.,Ltd.as an example,based on the basic principles and methods of corporate strategic management and other disciplines,this paper studies the development strategies of CSW Survey and Design Institute Co.,Ltd.This article first analyzes the current situation of development strategies for CSW Survey and Design Institute Co.,Ltd,and finds out existing problems.Then,a PEST analysis model is used for detailed analyze the external environment that the company faces and explore the development possibilities and threats for the company in its current environment by the company.Systematic analysis of the company’s internal environment,this paper clarifies the company’s strengths and weaknesses,summarizes and analyzes the causes of problems.On this basis,a SWOT analysis matrix is used to synthesize the internal and external analysis results.Then,this paper has formulated the overall development strategy for CSW Survey and Design Institute Co.,Ltd,clarified the development strategy goal of "Led by Science and Innovation,Comprehensive strong enterprise",established the main strategies for three major business sectors of survey and design consulting,construction,and operation and investment.Then,this paper refines the strategies of marketing,human resources,scientific and technological research and development,standardization and informatization construction,and financial functions.Finally,through goal decomposition of development strategies,this paper proposes the steps for strategy implementation and the guarantee system of strategy implementation.Under the guidance of corporate strategic management theory,this paper systematically and deeply analyzes the internal and external environment of CSW Survey and Design Institute Co.,Ltd.through scientific analysis methods,and selects the development strategies based on the analysis results,which have certain guiding significance for enterprises.This research is expected to provide some reference for formulating development strategies of other enterprises in the engineering survey and design industry.