Research On The Management Strategy Of W Engineering Company Based On Strategic Map

Over the past 40 years of reform and opening up,China’s construction industry has been developing rapidly and continuously in the wave of marketization.It plays an important role in the economic and social development,especially in recent years,the investment in infrastructure has been increasing,and the construction industry has also ushered in the spring of development.In this context,China has also been nicknamed "infrastructure maniac" by the outside world.However,it is undeniable that for traditional state-owned construction enterprises,they have general problems of unscientific strategic management,low level of fine management and a prominent feature of high-yield,low-efficiency and large but not strong.With the national anti-corruption efforts gradually increasing,the industry supervision is becoming more and more strict,and the construction market is becoming more and more standardized,so the industry environment has been greatly improved.It has become a general consensus to choose enterprises with strong strength and good reputation and the enterprises have gradually changed from "relying on relationship" to "striving for strength",thus forming a new commercial form and a new driving force for the development of construction industry.Therefore,in order to stand out in the fierce competitive market,to make use of their own advantages,to improve their competitiveness,to quickly adapt to the changing political,economic and social environment,and to obtain more development opportunities,construction enterprises must execute efficient strategic management based on the internal and external industry environment.Taking the traditional railway construction enterprise W engineering company as the prototype,this paper analyzed its existing strategy in the form of portrait,fully explored its management status through the comprehensive use of macro environmental analysis tools “PEST model”,industry analysis tool “Five Forces Model”,SWOT model and many other ways and means to analyze the current situation of the company,and put forward the improvement measures and methods.In the process of analysis,according to the principle of seeking truth from facts,this paper made systematic analysis of the business structure,development status,historical orientation and other internal and external environment of W engineering company to find out the strategic management loopholes of the enterprise,lock key factors for success,find out the dimension theme of four levels with the help of strategic map,set up the key performance indicators scientifically and reasonably,and draw the strategic map of the enterprise under this premise.In order to facilitate operation,this paper took the cause and effect and internal logic between the four dimensions as the support,used six steps to decompose the objectives,formulated the sub objectives,formed the supporting force for the objectives at all levels of W engineering company,and put forward the detailed path of business improvement.Then,the results oriented strategic safeguard measures were established to standardize the management from the aspects of organization construction,system design and assessment mechanism,so as to ensure the realization of the overall strategic management objectives of W engineering company.Through case analysis and a strategic map,this paper analyzed the current situation of strategic management of state-owned construction enterprises with an aim to promote the strategic sustainable management of state-owned construction enterprises,and to provide reference for making the state-owned construction enterprises bigger and stronger and realizing the value maintenance and appreciation of state-owned assets.