Internationalized Management Strategy Research Of X Company

With the development of global economic globalization,countries based on China’s basic national conditions actively adjust their development strategies and put forward the "One Belt And One Road" initiative and the "made in China 2025" strategy to escort the road of globalization made in China.The Chinese government has vigorously promoted the construction of independent brands in foreign trade,and continuously increased the overseas publicity of independent brands,so as to build a bigger stage for China’s manufacturing industry to go global.In the process of "going global",an enterprise needs to build an efficient supply chain under the globalization system by utilizing worldwide resources according to its own core competitiveness and international thinking,and integrate global resources to construct a complete value stream of the enterprise,so as to realize the multi-win goal of the enterprise,users and consumers.X Company is a professional manufacturer of disposable sanitary equipment,providing the same industry’s leading level of baby diapers equipment,women’s sanitary towel equipment,adult incontinence equipment and accessories.Since its establishment in 1999,various machines and factory automation systems installed all over the world have been put into operation smoothly.In 2000,the company developed the first production line of sanitary napkin with full servo drive in China,becoming the third company with full servo technology in the world.The production technology and equipment level of the industry are constantly improving to the middle and high-end development.Based on X company as the research object for the current stage the internal and external environment faced by analysis,strategic management theory with enterprise reality analyses the company’s business situation puts forward Suggestions for the internationalization development strategy,and from the organization restructuring,build a global production system,financial risk control to ensure the implementation of international strategy and risk controlIn this paper,we study the meaning is: in this paper,based on the theory of the strategic management theory,using PEST analysis model,the target region and the macro to micro environment of market competition situation is analyzed,using the potter five model and SWOT analysis model,market segmentation and positioning,promote the establishment of X company’s internationalization strategy,and in the organizational structure,human resources,brand strategy,financial risk control security measures,find the breakthrough for the X company internationalization development direction to enhance enterprise competitiveness and improve global market share,for mechanical equipment manufacturing industry in our country towards internationalization provide some useful reference.