The Innovation And Its Effect Of Photovoltaic Enterprises In The Era Of Parity Competition

In recent years,China vigorously advocates the use of new energy and renewable resources.As one of the most clean energy,photovoltaic has been widely favored.The photovoltaic industry is growing rapidly.With the introduction of policy documents related to the photovoltaic industry,benchmark prices have continued to decline since 2018,and photovoltaic subsidies have also decreased year by year.It shows that the era of parity competition has come.The adjustment of policies forced photovoltaic enterprises to improve quality and efficiency.Photovoltaic enterprises need to take effective measures to enhance their own strength and lay the foundation for further development.Innovation has become the important way for the development.LONGi is a leading enterprise in the domestic and global photovoltaic market.It has made preparations for the era of parity competition.With its rapid growth in recent years,it must be different from other enterprises.This paper selects LONGi as the case to explore its innovation in the era of parity competition and its impact on enterprise development.First of all,this paper uses product life cycle theory and PEST analysis model to analyse the current situation and future development of photovoltaic industry.It can be seen that the photovoltaic industry has entered a mature period.Under the background of global market capacity expansion and national policy support,photovoltaic industry has outstanding competitive advantages.But in the future,it will still face international trade friction,adjustment of supporting policies and other adverse situations.The era of parity competition will bring pressure to enterprises in the industry.According to the enterprise innovation theory,it is found that LONGi has always insisted on investing high R&D expenses,extending core technology and expanding scientific research talent team.In addition,LONGi adjusted its development strategy,improved its business strategy,and attached importance to staff management to cope with the era of parity competition.The internal driving force of innovation of LONGi mainly includes the threat of emerging technology,the business crisis caused by internationalization,and the boost of corporate culture.Then,this paper makes a comprehensive analysis of its innovation effect by using the relevant data.The results show that the innovation has good effect on financial management,talent construction and market competition.This paper believes that the all-round and multi angle enterprise innovation is an important path for photovoltaic enterprises to successfully break through in the era of parity competition.Innovation in technology and strategy has a great boost to the development of photovoltaic enterprises in this period.It puts forward suggestions for more photovoltaic enterprises and other industries to cope with the pressure of parity competition.