| In recent years,with the development of social science and the progress of information technology,such terms as "Internet +" have gradually appeared in every corner of social life.In 2014,Premier Li Keqiang proposed the "Internet +" action plan for the first time,to strengthen the integration of big data,the Internet and other emerging information technology means with traditional industries,to build the development pattern of "Internet + industry" with "Internet thinking",and to liberate traditional industries from the inherent development concept and development mode.Therefore,under the Internet thinking to find a new business model for strategic transformation has become a hot topic of research and exploration in all walks of life.Heavy asset operation mode relying on machinery and equipment and fixed assets to expand and expand the production scale and economic benefits are gradually does not apply to the current environment.However light asset operation mode relying on brand promotion,marketing strategy and customer resource factors to win started to cause a strong focus.And it was welcomed by more and more traditional industries and enterprises and began a wide range of applications.But everything has two sides,we see in its advantages and benefits at the same time,also should not ignore the existence of the drawbacks and risk.As for an enterprise to develop eternal vitality,risk management is the important link,because of the particularity of the light asset operation mode,the risks are also different from other models,the financing difficulties and management risk is bigger.So the risk research can provide guidance and reference for development of the company and other enterprises in the same industry.This article selects a building materials enterprise--TUBAO pioneered in light asset operation mode as case study object.Using case analysis,.the article first generalizes the literature review of relevant theory.Then it analysises light asset operation mode of the TUBAO under the Internet mind and evaluates the enterprise financing,investment,and management risk.Finally,a reasonable and effective control method is proposed.Based on the summary of theory part and the analysis of case part,the article draw the following conclusions: First,the light asset operation mode is a kind of business model that leverages the largest value with the smallest input.Different from the traditional business model,light asset operation mode pay more attention to brand promotion,research and development,innovation,customer relationship and other light assets investment;Second,the model benefits have been obtained at the same time also has its hidden danger and risk:because of the fixed assets is less,so the bank loan will be lack of collateral,it certainly increase the difficulty of financing and subsequently affect the enterprise’s investment activities,in the process of operation,because of the uncertainty of the intangible assets,its ability to create value will also be questioned,moreover because light asset operation mode is based on OEM outsourcing production model as the core of development,so the outsourcing risk but also need to consider the question;Thirdly,the risk control measures are as follows: promote diversified financing channels,control investment scale,carry out special management of intangible assets,increase cost control and promote the sustainable development of production outsourcing.LightThroughout the existing literature on study of light assets operation mode,the study of its effect and financial performance is more,this article from the perspective of risk management to the building materials enterprises light asset operation mode were analyzed,and enriched the research fields of risk assessment and control,at the same time,the implementation of the model in the future in the same industry other enterprise provide a good demonstration effect,which has important reference value. |
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