Research And Application Of Mass Customization Production In Silk Production Line Of QYJ

In today’s macro-market environment,where fast-changing competition is gradually intensifying,the degree of tobacco control is increasing,people’s health awareness is continuously strengthening,and tobacco substitutes are gradually appearing,the position of tobacco in China has become more and more sensitive and special.The demand and supply of cigarette market have changed obviously,the extensive economic model has changed to the intensive economic model,and the fluctuation of cigarette market has spread to the upstream cigarette machine manufacturing industry.As a traditional manufacturer of tobacco machinery,QYJ is faced with two changes in market demand:Firstly,facing the changing market,the demand of individuation is increasing,in order to further open up the market demand,under the background of chinese-style cigarettes,the tobacco enterprises have developed the market of fine cigarettes,medium cigarettes,popping cigarettes,double aluminum bags,filled cigarettes and new-type tobacco products,different markets have special demands for tobacco machinery products,especially for the individuation and diversification of the equipment used in tobacco processing.Secondly,the user in the overall technical change pace slowed down,local equipment technology changes very frequently,and in order to quickly occupy the market,product delivery time has been shortened.The individuation and diversification of the demand for the performance of tobacco machinery equipment and the rapidity and punctuality of the demand for the delivery of the equipment make the competition in the tobacco machinery market more intense.In this new competitive environment,the traditional single-piece small batch production,full custom production and other mode of production have been a huge impact.In this paper,QYJ Silk Products as the research object,using production operation theory and research methods,trying to provide QYJ with a production path,Mass customization,the purpose of this paper is to solve the problem of how to realize the customer’s demand,control the cost and delivery time under the changeable demand of QYJ.First of all,this paper summarizes and introduces the research background and current situation at home and abroad,and puts forward some research questions.Then,it introduces the related concepts and theoretical basis of Mass customization production.Thirdly,the paper analyzes the current operating situation of QYJ and the problems existing in the operation of silk-making line products,and designs the production plan of Mass customization.Finally,this paper explains how to ensure the implementation of the Mass customization from the aspects of company system guarantee,internal execution and external support,human resources guarantee,information system support,etc.,at the same time,it provides the theoretical basis and practical support for the production of single-piece small batch enterprises under the changeable market environment,which has certain reference and reference significance.