Research On Commercial Space Design Strategy Of Medium-sized Airport Terminal Based On Passenger Behavior Psychology

At present,air transport has become an important support for national and regional economic development,and has rapidly developed from large cities to medium-sized cities and even small cities.As a space carrier for air transportation,the airport is built on a large scale throughout the country,especially for medium and small-sized airports.Along with the increasing number of airport construction and passenger throughput,and the improvement of living standards brought about by social and economic development,passengers have put forward diversified requirements for airport functions,making commercialization a major trend in airport development in recent years.In view of the current uncoordinated development of the commercial space and process space of the medium-sized terminal building,this paper takes the passenger traffic behavior and the psychological needs of consumer behavior as the clues to carry out research on the design strategy of the commercial space of the medium-sized airport terminal.This paper takes "background research → object analysis →" behavior-space " research → case analysis → method strategy" as the research route:The first chapter is the background research—analyze the necessity of the development of the commercial space of the terminal building from the two aspects of national policy and airport operation.It presents the prospect of the research through the review of the domestic and international research and the current situation,and demonstrates the prospect of the research.Sex and time,established a method and framework for the study of commercial space of medium-sized terminal based on passenger behavioral psychological needs.The second chapter is object analysis.Through the collection and analysis of domestic and international cases,the medium-sized airport terminal building is classified from the airport positioning,terminal structure and use stage,and its plane function and three-dimensional space organization are analyzed.Space basic research;summed up the four characteristics of the commercial space of the medium-sized airport terminal: transportation service,cultural display,business combination,functional basis;business format,commercial layout mode,spatial movement of medium-sized airport terminal commercial The four aspects of line and interface enclosing are classified and summarized,which form the basis of later research.The third chapter is behavior-space research-based on the theoretical knowledge related to behavioral psychology,using questionnaires and literature research to explore the traffic behavior and consumption behavior of airport passengers,focusing on the passenger traffic behavior of the terminal.And the passenger behavior and psychological characteristics of the terminal building under its influence,and summed up the four requirements hierarchy of passenger behavior,such as convenience and efficiency,comfort and decompression,multi-aggregation and characteristic experience.Demand grading,associated with commercial space elements,provides the basis for Chapter 4 case analysis and Chapter 5 of the medium-sized terminal commercial space design strategy.The fourth chapter is case analysis.It analyzes the business planning and commercial space design of medium-sized airport terminals in three different configurations at home and abroad,and summarizes the case can be used for reference and the design should avoid.Example basis.The fifth chapter is the design strategy and application--the design strategy of "behavior-space" integration,which clarifies the connotation of integrated design,including the integration of "behavior-behavior",the coupling of "behavior-space",and the "space-space" The integration of the three key nodes involved in the integrated design process,and based on the five principles of integrated design,proposed efficient layout of functions,convenient compounding of streamline functions,feature creation of experience space,and comfort of space environment Five specific directions,such as flexible adaptation of commercial facilities,provide an in-depth analysis of the“behavior-space” integrated design strategy.Finally,through the analysis of the current situation of the commercial use of T2 terminal building in Tengchong Hump Airport,Yunnan,a preliminary optimization design was carried out.