Research On SN Company Supply Chain Optimization Strategy Under The Background Of New Retail

With the improvement of basic conditions such as Internet,smart phone mobile terminal,and the popularization of technology such as mobile payment,5G technology application means,online shopping,e-commerce live streaming,community group buying and other emerging retail modes have become one of the main ways of daily shopping for consumers.The research on dual-channel,multi-channel and Omni-channel capabilities related to the new retail is also very common.The purchase and delivery of new retail commodity are facing the challenges of personalized,fragmented and uncertain customer demands.Retail enterprises need to have the ability to continuously optimize their own supply chain to meet the ever-changing needs of consumers.Therefore,the optimization of supply chain is also one of the research hotspots.Against this background,based on serious research of domestic and international literature related to the retail channel reform and supply chain optimization,this paper analyzes the logistics data of SN Company,optimizes its supply chain mode against the existing problems in the original mode in terms of cost,service and efficiency,and achieves the optimal scheme under multiple constraints by adjusting the number of direct delivery lines.In order to achieve this goal,the theoretical model of grey correlation method is adopted to establish the evaluation system of core indicators.Different weights are assigned to each indicator by investigation method,and the correlation degree of each scheme is calculated by MATLAB.The one with the highest score after synthesis will be the optimal solution.The research shows that with the continuous changes of customer demands under the new retail background,the nodes and paths of supply chain need to be adjusted dynamically to meet the demand.The optimization of supply chain needs to e be evaluated by establishing indicators from factors such as the transportation cost,storage and transfer site investment,customer complaint rate,whole process performance time of goods and other factors.Through the adjustment and improvement of the direct routes,we can achieve the optimization effect of cost reduction,transportation time reduction,and customer experience improvement.