Tourism Cultural And Creative Product Design Of Penglai Pavilion Scenic Spot

With the continuous improvement of people’s living standards,people are no longer limited to material consumption,but more began to pursue spiritual consumption.The representative of spiritual consumption is cultural consumption,and cultural and creative products are the carriers of various cultures,so they are deeply loved by consumers,and the cultural and creative industry arises at the historic moment.Cultural and creative industry serves as a powerful weapon for the national export of soft power.The state’s attention to the cultural industry is also increasing,and the local governments also strive to introduce relevant policy support in order to encourage the development of the cultural and creative industry.Penglai Pavilion,as the key tourist scenic spot in China,should also conform to the trend of The Times,step up the development of tourism cultural and creative products of Penglai Pavilion scenic spot,vigorously develop the Penglai Pavilion cultural and creative industry,attract more tourists to drive the development of Penglai tourism,promote the local economy,but also can make the development of Penglai Pavilion scenic spot to a higher level.