Research On Network Marketing Method Of China Railway Express Return Transportation Capacity Based On Planned Transportation

With the continuous and in-depth implementation of the "Belt and Road" initiative,CR Express has developed into an important transportation channel for China and countries along the "Belt and Road" to carry out import and export trade.The transportation organization of the outbound train is focused on domestic road sections and has many operational regulations for reference.However,due to the gap in the import and export trade volume between China and Europe and the asymmetry of information,the outbound train often returns empty-loaded in a large area.Difficulty in organization has become a key issue restricting its development.This research focuses on the actual operation status of the return transportation of CR Express,analyzes the problems existing in the return transportation,and discusses the online marketing method of return trains transportation capacity under the planned transportation mode,which according to the passenger transport organization,from the perspective of transportation development.First of all,the thesis begins by clarifying the background,significance,and purpose of the research,and summarizes the current research status at home and abroad,based on these discovers research gaps,and determines the content and ideas of the research.Then,based on the data on the return transportation status of CR Express obtained from the survey,the paper analyzes the current transportation organization,source organization and transportation market expansion problems,and proposes countermeasures based on them,including the perspective of planned transportation development,the intensification of return transportation information and the idea of online bidding for idle capacity,all of which made the overall solution,that is,the construction of a return information marketing platform for CR Express.After that,based on the solution assumptions and the characteristics of information distribution,a mechanism for distributed information collection and release was selected for the platform,and the content of the collected and released information,authorization distribution,and access process were designed to provide specific methods for information dissemination methods and transportation informatization,when using the CR Express for the return journey of import and export trade;in order to solve the problem of high return empty load rate,based on the online ecommerce auction model,the online bidding marketing for idle capacity which reference to British bidding is put forward.The dynamic bidding model is modeled for a bidding behavior,its contents about the price limit range,bidding time limit and price increase number are modeled.After integration,the global model is made and the paper designs a algorithm to solve it,then the application and operation results of the model and the algorithm are explained through the Java programming language and the bidding example.Finally,through the analysis of the needs of the information management system,the overall framework and functional modules are designed,and the MVC framework concept is applied.On the Eclipse platform under the Windows environment,it connects to the SQL Server database and uses the Java programming language to realize the programming of the key modules of the system.The purpose of this article is to discuss the expansion of the source organization ways of the return transportation of CR Express and the market-based sales method of idle capacity based on planned transportation.It is hoped that the solution of the return transportation information marketing platform of CR Express can maximize the quality of return train transportation and reduce the return empty load rate.And then help promote the development process of CR Express in the international transportation market,deepen the implementation of the "Belt and Road" initiative.This article has 39 figures,17 tables,and 78 references.