Research On Interior Design Of Commercial Retail Space Based On Interactive Experience

Commercial activities embody a country’s comprehensive national strength and the standard of living of its people,making them a critical engine for economic development.With the rapid development of internet technology,business operations have expanded online,and e-commerce has brought convenience to consumers,putting significant pressure on physical retail stores.In addition,changes in consumer demands have shifted from basic needs for purchasing goods to deep-seated needs for emotional identification and immersion,creating new requirements for physical retail.Currently,we are in the era of experience economy,and physical retail spaces must enhance their "experience-oriented" advantages,fully understand and grasp consumer needs,and continuously innovate their environmental design methods."Interactive experience" is becoming a powerful tool for attracting consumers to retail spaces,including the overall harmonious theme atmosphere,diverse spatial functions,visually appealing and comfortable aesthetics,and immersive interactive technology that respond to consumer needs,constructing multiple consumer experiences.The paper focuses on enhancing the interactive experience in commercial retail spaces,based on interactive design,environmental behavior psychology,cognitive psychology,and the theory of needs hierarchy,studying relevant literature both domestically and abroad,analyzing excellent design cases,conducting field research and consumer surveys,summarizing the evolution of interactive experiences in the interior design of commercial retail spaces,and outlining the design process for interactive experience.The design strategy requires that the space theme,functional layout,product display,and immersive media meet the demands of "a holistic theme scene","diverse interior functional planning","artistic visual interaction for products" and "immersive interactive media communication" for improvement.The paper specifically discusses methods for determining the theme,creating a theme atmosphere,enriching interactive experience activities,innovating retail space layout,updating product display methods,optimizing product display props,and creating immersive media space.Finally,based on the design strategy proposed in this thesis,a design plan was carried out for a women’s clothing store aimed at the target consumer group,transforming the design strategy into a design outcome.The paper combines commercial retail space design with consumer demands and behavioral psychology,proposing design methods for creating interactive experiences in retail spaces,from macro requirements to specific techniques.From the perspective of environmental design professionals,enhancing the interactive experience in commercial retail spaces is beneficial for creating new and interesting experiences for consumers,rejuvenating the vitality of physical retail spaces,and providing theoretical references and ideas for future commercial retail space design.