Research On The Happiness Of Public Transport Commuters In Cold Cities And Its Inflencing Factors

Travel happiness is a special field of subjective well-being,which plays an important role in the improvement of subjective well-being.A higher subjective well-being has been proved to have an obvious positive effect on the improvement of individual creativity and social productivity.However,in recent years,with the continuous increase of car ownership,traffic congestion and environmental pollution have become increasingly serious.Urban public tran sport,as a transportation mode with large transport volume,energy conservation and environmental protection,has been given an important position.All countries in the world are also vigorously supporting the development of public transport.But the development of the bus often lag behind the development of cities,especially in cold areas,bus service can not fully meet the needs of passengers,resulting in a large number of bus passengers loss and bus share rate drop,therefore,to cold city bus travelers travel well-being and its influencing factors were analyzed,and for the improvement of people’s travel happiness is of great significance.Based on the cold ground city of Harbin bus network as the research object,adopts the method of online research investigating the Harbin city bus travelers,collected 347 travel,for the factors influencing travel happiness,based on the analysis of travel chain,continuous behavior could be divided into binary space travel,explore the whole process of the traveler from the origin to the destination,the process can be divided into outdoor space environment and the driving environment,therefore,The influencing factors were mainly identified from four aspects: personal characteristics,travel characteristics,outdoor space environment and riding environment.With alpha coefficient method and exploratory factor analysis,inspection travel the consistency and reliability of the measure well-being,and then,with the help of SPSS software for survey data descriptive stati stical analysis,structural equation model is set up,after the first-order confirmatory factor analysis,second-order confirmatory factor analysis and path analysis,the analysis of travel happiness,the relations between and among travel satisfaction and travel mood,it is concluded that travel satisfaction,travel and travel value,the accuracy of the happiness and characteristics of Harbin city people’s travel happiness description analysis,finally build travel happiness orderly logistic model of influ encing factors,Four logistic models were constructed by using the stepwise substitution method.Finally,through the analysis of parameter calibration results,strategies to improve the happiness of bus travelers in cold cities were proposed.The research finds that the happiness of travelling is relatively high among men,administrative and public institution workers and high-income groups.However,when the annual family income exceeds 1 million yuan,the happiness of travelling decreases somewhat.Travel happiness is influenced by the total commuting time.The longer the commute time is,the lower the travel happiness will be.The safety and convenience of walking are significantly related to the happiness of traveling.The safer and more convenient the walking environment is,the higher the happiness of traveling will be.In terms of the bus service quality,the higher the ride safety,convenience and comfort,the higher the travel happiness.The results of this study provide the decision-making basis for the departments concerned to improve the walking environment and public transport service.According to the results,4specific measures are proposed to improve the well-being of public transport in frigid cities.