Research On Space Design Strategy Of Media Complex Building In New Media Era

With the rapid development of digital media technology,radio and television media have entered the daily life of the public and presented the development trend of technicalization,diversification,openness and virtualization.In this context,the production process is constantly changing,the awareness of public participation is constantly enhanced,and the social function of the broadcasting and television buildings is also expanded and evolved into a media complex.However,at present,the architectural function of the media complex is still relatively simple,and the spatial form also remains in the pursuit of the landmark geometric shape of the building.It fails to play the role of the urban information hub and urban catalyst of the media complex through technological innovation and openness to the public.According to the above problem,this paper adopted the method of combining qualitative and quantitative Q as the research method,first published by people of Cui Kai academicians both literature and 8 typical media complex fieldwork as far as possible comprehensively collected 11 dimensions,and will examine each dimension from the perspective of 2-5 parsing formed by 40 ideas of Q collection vocabulary.In the second step,two experts screened Q statements in Q vocabulary and randomly sorted to establish a Q sample containing 30 statements.The third step is to select 20 architects with more than 3 years of design experience related to radio and television buildings to form P samples.It is required that they order Q samples from the least to the most in accordance with the trend of normal distribution and give an explanation for the ranking.Finally,through the analysis software,the author has a profound insight into the subjective cognitive structure of20 architects and obtained four distinct cognitive types.According to the cognitive types,the space design principles of media complex building in the new media era are summarized,and the design strategies are further deduced and verified by case analysis.This paper is divided into four parts.The first chapter is the introduction,the second chapter is the basic analysis of the space of the media complex building in the new media era,the third chapter is the space function design strategy of the media complex building in the new media era,and the fourth chapter is the space form design strategy of the media complex building in the new media era.Through Q method got the architect’s four cognitive types are attaches great importance to the technological innovation,advocating public open,functional composite medium of expression and choice,thus proposed the following development of technological innovation,to attract citizens to participate in the open,accelerate information transmission medium and multivariate function,multiple coexistence of four design principles.The spatial function design strategy includes the composite performance function considering the demand of the audience theater,the transformation of the program production mode and the comprehensive opening to the public and the aggregation industry function;The spatial form design strategy includes adapting the flexible construction of the performance technology,adding interactive space nodes for visitors and shaping the spatial interface for information dissemination.Through the proposal of design strategy,it is expected to provide some reference for the design practice of media complex in the future.