Research And Application Of Banpo Culture In Cultural And Creative Products

The Banpo culture is part of the Yangshao culture,is located in the village of Banpo in Xi‘an,Shanxi province,It is a typical representative of farming culture in the north.It is a typical example of the northern farming culture.The most typical part of the culture is the painted pottery culture,which is a symbol of the culture.It is a symbol of the Banpo culture and is made of exquisite clay pottery with a fine texture,It is practical and of high artistic value.Through the study of the pottery culture,it is possible to understand not only the production and living standards of the people at that time,but also their aesthetic concepts and spiritual world.In recent years,the cultural and creative industry has become an important strategic industry to promote the high-quality development of the national economy,Cultural and creative products are increasingly popular with the public.It is inevitable to inherit and innovate the excellent traditional culture of the times,and it is also the main theme of the current era to promote the excellent Chinese traditional culture with a new era.The aim of this project is to conduct creative design research on the culture of Banpo through the extraction and transformation of its cultural elements.Through a series of design means and the use of different carriers of products,the feasibility of combining Banpo culture with modern cultural and creative product design is initially explored.A brand design strategy is developed to guide the design of cultural and creative products that meet contemporary needs and have brand value.