Research On Product Design Method Based On User Subconscious Behavior

The humanized design concept has a very high consensus in today’s design field, considering the user’s cognitive behavior to design, has become an important path of humanized design. Human thinking activities can be divided into conscious and unconscious, in recent years, more and more designers will be "unconscious" as the focus of design research. In the"unconscious" state, researchers focus on the target of the subconscious behavior.Firstly, research status of the topic were analyzed and summarized, expounds the research contents, research methods, research purpose and significance and basic ideas, and the key technical problems in the research process are described. The second part from the aspects of product function, form, color and material, a detailed analysis of the design concept of "unconscious design", and its essence is discussed. The third part of the conscious and unconscious is explained, the subconscious behavior from two angles causes and sensory channels are classified, analyzed and the characteristics and influence on the subconscious behavior factors, put forward the cognitive model of subconscious behavior. The fourth part explores the role consciousness of innovation, put forward no choice for creative consciousness has a positive effect. The fifth part of the relationship between cognitive subconscious behavior and product friction makes an empirical study. The research shows that the subconscious behavior considered to design, can effectively reduce the degree of cognitive friction products, subconscious behavior differently with different influencing coefficients on different design points. The sixth part of the product design method based on user behavior consciousness under the perfect and supplement of the definition, design process and steps are summarized, and on the basis of the design practice. Finally summarizes the prospect, puts forward research direction and focus of the work of the next step.From the product level, the level of consciousness, behavior level, method level, the paper discusses the method of product design based on user behavior consciousness, and makes an empirical research on consciousness level and behavior level. I hope that through this study, to study the consciousness of product design based on the behavior of the user to provide some new ideas and references.