Research On Optimization Strategy Of Customer Relationship Management Of Power Supply Company Under The Background Of Power-sale Reform

The purpose of supply-side reform is to solve the current economic development problems,to improve production and service levels and meet the people’s growing demands.The reform of the electricity sales side is an important aspect of the supply-side reform.The direction of the electricity sales side reform is to break the monopoly of the electricity sales market,to set higher barriers to entry,and to introduce a group of strong competitors to participate in the electricity sales market.Qualified new electricity sales companies have extraordinary competitive strength.In the context of the electricity sales side reform,traditional electricity sales companies face greater challenges and urgently need to adjust themselves to adapt to the new market competition situation.As a traditional electricity sales company,city Z power supply company,its customer relationship management capabilities directly determine whether it can maintain the advantage in the highly competitive electricity sales market.Although the company has introduced a series of measures to benefit and serve the people,and it has paid more and more attention to customer relationship management.Due to some backward service concepts and information,the lack of chemical support and the existence of historical barriers in various departments,many problems still occurred in the process of developing customer relationship management.Based on the theories of customer relationship management,this article comprehensively uses research methods such as literature review,case analysis,and data collection to conduct customer relationship management optimization strategies with city Z power supply company as the research object.Through a detailed and comprehensive analysis of the company’s current management mode,power supply service methods,customer service awareness,etc.,the current problems in customer relationship management and the reasons are found.On this basis,the optimization of customer relationship management for the city Z power supply company is proposed.This article’s analysis has certain theoretical and practical reference significance for some traditional power supply companies facing the same problems,and has practical reference significance for healthy competition in the electricity sales market.