Research On The Development Strategy Of Chongqing Automobile Export In The New Era

China is a large country of automobile production,with automobile production and sales ranking first in the world for many years,and is in a period of stable development.As the only municipality directly under the central government in Western China,Chongqing is also a large automobile production base in China.Automobile has made a great contribution to the development of Chongqing industry.Automobile has naturally become one of the pillar industries in Chongqing.However,with the increasing development of the automobile industry,the domestic automobile market is gradually saturated,and the development potential of China’s domestic automobile market becomes smaller.In addition,foreign automobile brands seize the local market,resulting in further squeeze on the survival and development space of local automobile enterprises.Facing fierce competition,Chongqing auto enterprises need to export cars and expand their living space.At the same time,the arrival of the epidemic has led to changes in the world competition situation and the vigorous development of energy vehicles,which has affected the development environment of the automobile industry.In addition,the rise of anti globalization and trade protectionism has further hindered the development of international trade.This paper attempts to discuss the relevant issues of Chongqing’s automobile export under this new era background.Based on the research results of domestic and foreign scholars on the internationalization of the automobile industry,this paper uses Porter’s five forces model to analyze the environment of Chongqing’s automobile industry and SWOT analysis of the key influencing factors,so as to explore the corresponding strategic choice of Chongqing’s automobile industry export and put forward practical policy suggestions.