| The portrait stone of Wuliang Shrine is the architectural stone of a family temple in the Eastern Han Dynasty.It is the representative of early Chinese art of teaching and metaphor,the "Confucian art" in the history of Chinese art,and the classical art of Chinese Han portraits.The portraits in Wuliang Shrine are the art of the Han Dynasty and even Chinese art.The most exciting "image history" in history.With the transformation of social contradictions in our country,the spiritual and cultural needs of the public continue to increase,and the quality continues to improve.The "cultural and creative fever" has set off an upsurge in the consumer market.The cultural and creative industry has formed a huge industry,and various fields are also paying attention to cultural and creative.Industries,cultural and creative industries occupy an increasingly important position in the country’s economic development.While cultural and creative products have entered the lives of the public,the public’s demand for cultural and creative products has gradually increased.The style,meaning,function and form of cultural and creative products have become consumer consumption factors.Therefore,when developing cultural and creative products It is necessary to integrate the regional culture,popular culture and national culture behind the cultural and creative products into the cultural and creative products to develop cultural and creative products that are loved by consumers and close to life.In the Han Dynasty,the art of portraiture enters the public’s vision and allows excellent traditions.While promoting and inheriting culture,it is also able to adapt to the development of the market,continue to advance related industries,and form its own distinctive cultural and creative product brand.This article first sorts out the research background and current situation of cultural and creative products,summarizes the design concepts and classifications of cultural and creative products,domestic and foreign research and case analysis,as well as related concepts and case analysis of common techniques.Secondly,according to the development history of the Wuliang Shrine portrait stone The three aspects of aesthetic value and cultural heritage sum up its artistic value.Finally,according to the design positioning and conception,starting from the traditional culture,regional culture and popular culture of the Wuliang Shrine portrait stone cultural and creative products,find and select the corresponding elements to combine the cultural and creative products as a carrier to complete the design practice.In summary,through the above research process,in the exploration of Wuliang Shrine’s cultural and creative design,the interpretation of Wuliang Shrine’s portrait stone has been deepened,and its artistic characteristics have been explored.It has far-reaching national significance.On the one hand,it is to find a design path.In the future,it will be applied to more valuable traditional cultures to integrate traditional culture and modern design;on the other hand,it is hoped to fill the gap in this area,enrich the theoretical research of Chinese art history in the design category,and promote China The ideology and culture of "Confucian art" in the history of art,the "art of teaching and figurative art" in early China,and the classical art of Chinese Han portraits allowed the art of portraits in the Han Dynasty to enter the public’s field of vision,promoted and inherited excellent traditional culture,and ultimately promoted the development of traditional culture.Better development in design to enhance cultural self-confidence. |
