Research On The Cultural And Creative Design Of Fangcheng Stone Monkey Based On Regional Culture

As one of the representatives of China’s intangible cultural heritage,Fangcheng Stone Monkey possesses the cultural heritage,spiritual connotation and aesthetic value of traditional craftsmanship and exudes unique artistic charm.Over the centuries of development,Fangcheng stone monkey has become the epitome of Fangcheng’s regional culture,covering the art forms and humanistic traits deposited by Fangcheng stone monkey craftsmen over a long period of time.In the modernization process,Fangcheng stone monkeys are facing the dilemma of inheritance and development.In order to cope with the declining situation of traditional handicrafts of Fangcheng stone monkeys,the research of this paper is based on analyzing the inheritance and development of Fangcheng stone monkeys in contemporary times,combining the flourishing cultural and creative industries with the non-heritage culture of Fangcheng stone monkeys,and carrying out research based on the extraction and transformation of regional culture.Starting from the analysis of Fangcheng’s regional cultural resources,the research is carried out in an orderly manner around the development and design of Fangcheng stone monkey cultural creative products by means of literature research,field study,case analysis and design practice.Firstly,the national policies on cultural and creative industries and NRM protection in recent years are sorted out and analyzed,and relevant domestic and foreign documents and excellent cases are analyzed.Secondly,the theoretical investigation is conducted from the aspects of "regionalization and folk art","cultural creative products","non-heritage cultural creation" and "Fangcheng stone monkey"."The theoretical investigation was conducted to explore the cultural inheritance value of Fangcheng stone monkeys and provide some theoretical support for the subsequent research and design practice.Again,we conduct fieldwork,interviews with inheritors and research on the market demand of Fangcheng stone monkey cultural creation in Fangcheng County,study the characteristics of consumer groups,analyze the pain points in the development process of Fangcheng stone monkey cultural creation,propose theoretical development principles and design solutions,and find new opportunity points for the design of Fangcheng stone monkey cultural creation and carry out innovation in the living inheritance of non-heritage.Finally,the design is launched according to the real situation,and in the innovative design practice,Fangcheng stone monkey IP is taken as the core chain to extract the regional cultural symbols such as landscape architecture and food,handicrafts and agricultural products of Fangcheng County,and apply them to the carrier matching its cultural connotation,so as to build the brand of Fangcheng stone monkey with significant regional cultural representation and series of cultural and creative products.Based on the regional culture of the county,the research on the cultural and creative design of Fangcheng stone monkey seeks to innovate non-traditional cultural and creative brands with contemporary,everyday and living characteristics.This research aims to provide modern samples of traditional craft revitalization in the process of Chinese-style modernization,to empower rural revitalization and the development of tourism in Fangcheng County with social design concerned with rural development,and to provide a referable exploration path for the inheritance and development of intangible cultural heritage in contemporary society.