IP Exploration Of Wuhan Subway Cultural And Creative Product Design

With the development of economy and the improvement of science and technology,the concept of IP has emerged in the public view.It can break away from the shackles of a single platform and fictitious content by virtue of its own appeal.IP can be integrated and linked through a variety of carriers and platforms.IP has high identification,its own flow topic,long realization cycle of cultural symbols,has great application value.With the popularity of IP,now IP has been developed and entered the public view,but with it is uneven content quality,short time popularity,and unreasonable monetization methods.This paper mainly studies how to properly integrate IP into cultural and creative products.Solve the above unreasonable problems.This article mainly from the following aspects,the article first introduced IP and cultural and creative products related theoretical overview,for their subsequent design to provide a theoretical basis.Secondly,it analyzes the development status and cultural characteristics of Wuhan subway enterprises,which provides material basis for their later design.Then from the consumer preferences,the study of young people’s preferences for IP image.And comparing with other IP image of the text and the case study,find the wuhan metro wen gen product development direction,and provide guidance for their own practice,the last is to own design practice,according to the development of IP points and product design methods and principles to design the subway in wuhan as a cultural theme of IP and product image.In the design of cultural and creative products,the author extracts the corresponding Wuhan regional characteristic elements,combines color with contemporary design methods,and utilizes the application value of IP’s high identification,strong realization ability,high flow and powder absorption ability.A set of cultural and creative products of Wuhan Metro is designed,hoping to solve the problems encountered by IP through design.Meanwhile,it is also hoped that this design study can provide corresponding theoretical support and practical application for the application of IP in cultural and creative products.