China Market New Product Launch Excellence Of Company V

Company V,known as the leading coding supplier of equipment,consumables and services,officially entered into China market in the early 21 st century.Under the background of rapid growth of China manufacturing industry,company V has continuously increased its investment in China market and achieved high growth for past few years.With the expansion of China coding market and the continuous emergence of new demands,as a multinational company,company V not only launches the universal products for global market,but also needs to launch successfully new products for high-potential local markets based on unique needs.Firstly,this paper expounded the development and background of China coding industry,then introduced company V existing coding technology and sales revenue,and emphasized the necessity to launch China localized products.Secondly,introduced the definition of localized product promotion and relevant research.Then combined with company V competitive environment and conditions,came up with the new opportunities under China market trend.Furthermore,defined the existing problems in the key management procedures,basing on company V previous China market products sales performance analysis.To solve current problems,this paper focus on the research of a series of work,including product value propositions,market needs response,product service support,sales channel management,market promotion etc.Under the existing new product management methodology of company V,this paper raised optimized launch and promotion strategy for future localized new products.The research purpose is to help company V launch well-accepted products in China market and improve the return on investment.At the end of this paper,the author summarized the research content,pointed out the shortcomings in current research process,and conceived the future research direction.