Research On Designing Innovative Digital Platforms For Cultural And Creative Products From The Perspective Of Indigenous Psychology

In recent years,the convergence of innovative resources through digital platforms to drive innovation in cultural and creative products has become a new trend in the development of the cultural and creative industry.However,the current digital platforms for cultural and creative products suffered from issues such as a mismatch in conveying cultural information and user understanding,as well as inadequate creative transformation,leading to unmet diverse demands from users.Therefore,starting from the cultural needs of user groups,this study explored the application methods of multi-party user collaborative innovation in digital platforms for cultural and creative products.These methods aim to address the production issues of cultural product innovation and meet the users’ demands for diverse and high-experience cultural and creative products,while also serving as a specific practice of the User-Generated Content(UGC)trend.Based on the theory of indigenous psychology,this study investigated the digital platform model for innovative cultural and creative products through multi-party user collaborative innovation.The research was divided into four parts.In the first part,the relevant concepts and characteristics of indigenous psychology were elucidated,and the advantages of this theory in promoting cultural innovation research by groups were summarized.Building upon this,from the perspective of indigenous psychology,four cultural demand dimensions("Harmony","Diversity","Knowledge" and "Sharing")for group participation in cultural innovation were proposed,and the specific demand contents under different dimensions were analyzed.In the second part,employing the case analysis method,the innovative models of existing digital platforms for cultural and creative products were analyzed,and the strengths and weaknesses of traditional platforms were summarized.Pain points in digital platform innovation from the perspective of multiple users were identified.Based on this,the user innovation functions of digital platforms for cultural and creative products were summarized.Furthermore,the elements that guide user collaborative innovation in digital platforms for cultural and creative product innovation,namely cultural intrinsic motivation,were proposed,along with their roles and mechanisms in inspiring collaborative innovation behavior among user groups.In the third part,based on the theories and analyses from the previous two parts,a digital platform model for innovative cultural and creative products was constructed from the perspective of indigenous psychology.The corresponding theoretical foundations based on the "Harmony","Diversity","Knowledge" and "Sharing" cultural demand dimensions were proposed,and the four components of the platform model were constructed: innovative subject,content,functions,and atmosphere.The innovative subject of the platform centered around cultural sentiment,gathering multiple users and promoting user collaborative innovation through incentive scenarios.The innovative content of the platform consisted of three levels: support,reflection,and concern,exploring the operational modes of collaborative innovation.The innovative functions of the platform were designed with three parts: functional modules,touchpoints,and pathways,optimizing the platform’s interface layout.The innovative atmosphere of the platform created a collaborative innovation environment through relationship dimension and space dimension visual design.On this basis,the functionality and utility of the platform in attracting and retaining users,promoting high-quality product innovation,and matching supply and demand relationships were discussed,thus improving the platform’s construction.In the fourth part,a design practice of a digital platform for innovative cultural and creative products was conducted,taking the Manchu area of Liaoning province as an example.The platform’s subject needs were evaluated through questionnaire surveys,and incentive scenarios were set to refine user demand data.Based on the data results and platform construction theories,the design of platform content types,functional modules,information architecture,and functional usage routes were established.Finally,the visual design of the platform’s identity dimension and space dimension was completed,and the interface effect of the platform was demonstrated.This study,based on the perspective of indigenous psychology and the theoretical foundation of cultural demand dimensions,constructed a digital platform model for guiding multi-party user collaborative innovation in innovative cultural and creative products.It effectively addressed the challenges of market demand diversification,differentiation,and innovation,providing external innovation resources for small and medium-sized enterprises.Simultaneously,it offered users a way to participate in product innovation,creating a sustainable production environment for digital platforms of cultural and creative product innovation.The research was grounded in the study of indigenous psychology,making efforts to improve the design of digital platforms for innovative cultural and creative products that are in line with the local cultural context and guide user collaborative innovation.