Research On The Influence Of Policy On Choice Behavior Of New Energy Vehicles Of Youth Groups

With the acceleration of urbanization,the air pollution and energy shortage caused by motor vehicles are becoming more and more serious.The promotion of new energy vehicles(NEV)has become a trend.Policy plays a key role in developing NEVs.Facing the current trend of subsidy decline,the growth rate of NEVs slows down.In order to reduce reliance on subsidy policy,it is urgent to innovate NEVs incentives and management policies.The youth group is potential car buyer.The NEV choice behavior of youth group is of great significance to future traffic structure and automobile industry in China.In order to maximize the utility of NEV policy,it is important to explore the influence of policy on the NEV choice behavior of youth group.Based on the above research background,the main research content of this paper is as follows:(1)Research on theoretical basis.The related concepts and basic theories of NEVs,youth groups,theory of planned behavior(TPB)and structural equation model are summarized and organized to form the research basis of this article.(2)Construction of sample set.Based on the theory of planned behavior,incentive policies and management policies are introduced as expansion latent variables.A theoretical model of NEV choice behavior is constructed.Measurement variables based on the mature scale are designed.NEV choice intention survey scale is formed.18-35-year-old youth groups with potential car purchase needs are taken as survey subjects.The collected data is screened and tested,and a sample set of youth group travel intentions is formed.(3)Research on policy mechanism.A structural equation model is established after repeated optimization with reference to the model evaluation results.Based on the established structural equation model,the influence mechanism of incentive policies and management policies for NEV choice behavior of youth group is analyzed.Through the correlation analysis,the relationship between car purchase and use behaviors of different types of youth groups and external policy is verified.Based on the above research,a NEV choice intention model of youth group is constructed based on the extended planning behavior theory.And the influence mechanism of external policy factors on youth group’s choice behavior is revealed.Personalized guidance measures for the youth group’s choice of NEV are provided.The main conclusions of this paper are as follows:(1)The expansion TPB with incentive policy or management policy can well explain the choice behavior of NEV of youth group.Incentive policies and management policies have a significant positive role in promoting the NEV selection intentions of youth group.(2)Incentive policies and management policies will not only directly affect the NEV selection intentions of youth group,but also indirectly affect the selection intentions through positive promotion of attitudes,subjective norms,and perceptual behavior control.The direct effect is greater than the indirect effect.(3)The response of youth groups to different incentives and management policies is related to their personal attributes.According to the personal attributes of the group,targeted incentives and management policy recommendations are provided.