Cultural And Creative Product Design In Jinnci Temple

Jinci Temple is a place which gathering many culture resources,and the most important culture export place of Shanxi.Though Jinci Temple has its own advantages,due to the lack of innovation,and the narrow mode of selling,it's still staying in the beginning of the cultural creativity industry.As well as the local government didn't have the best plan or arrangement in the travel industry.They just didn't use the connotation of Shanxi to promote Jinci Temple's developmentThe author mainly collected the experience results and survey data of predecessors by reading literature,assisted by the network platform,watched film and documentaries,and asked the tutor to comprehensively analyze and investigate the development of the domestic and foreign language creative industry.This paper sorts out the practical experience and development characteristics of the famous cultural and creative products of museums at home and abroad,and summarizes the problems in the development of the cultural and creative products of museums at home and the advantages that must be developed.By studying the historical culture of Jinci and the influence of historical relics on modern times.We have perfected the cultural and creative brand design of Jinci temple,focused on the Three Treasures and three Unique Works in Jinci temple,and developed a series of cultural and creative products in line with the contemporary aesthetics.Through in-depth research on Jinci temple,we have created five series of products for Jinci temple from the four perspectives of sculpture,calligraphy and architecture as well as ancient trees.For example,a series of miniature pendants based on YuZhao FeiLiang and Zhoubai.The inscriptions of Li Shimin,emperor Taizong of the tang dynasty,are used in the design as patterns,which are called Jinci Ming series.To the virgin image,Figures of Maidservants,iron man sculpture as the prototype drawing illustration,and used in the product design,known as the sculpture series.To some extent,the design of cultural creation in Jinci has made up for the lack of external products in Jinci.From the improvement of Jinci cultural creation brand logo design to the illustration and drawing to the final product output,it covers the aesthetic fields from different perspectives in Jinci and certain extensibility.I believe it will be a good start for the development of Jinci cultural and creative products.