Customer Satisfaction Evaluation And Promotion Strategy Of Volkswagen Driving School

With the development of market economy and the improvement of people’s consumption level and living standard,there is fierce competition in driver training school market.However,in the current market of driver school with serious product homogeneity,the diversified and customized trend of customer demand requires not only more perfect product and service quality,but also a better brand image and wider and longer service chain.The problem that every enterprise should consider is that how to optimize service management and improve customer satisfaction in the competitive environment.Many scholars at home and abroad have proved that customer satisfaction research has a positive effect on the improvement of enterprise profitability,and believe that it is of great significance to evaluate the service quality through customer satisfaction to enhance the competitiveness of enterprises.Therefore,this study takes Dazhong driving school as the research object,based on the review of relevant literature,combined with the conclusion of in-depth interview,analyzes the basic situation of Dazhong driving school,constructs the satisfaction model of Dazhong driving school and puts forward hypotheses,verifies the model through data analysis,and calculates the influencing factors and customer satisfaction level through the model.Finally,according to the results of customer satisfaction data analysis of Dazhong driving school,enterprises need to put forward measures to improve customer satisfaction from three aspects: coach quality,service level and differentiated positioningt.First of all,we should improve the quality of coaches,set up feedback assessment,strengthen the ethics education and continuing education of coaches,and standardize the behavior of coaches through the feedback assessment mechanism;Secondly,we should optimize customer service and provide more convenience.On the one hand,we should optimize the overall pre purchase process after-sales service.On the other hand,we should train and improve the service of customer service,coaches and other service personnel;Last but not least,we should formulate different class types and charging standards,carry out precision marketing,set up rich preferential policies,and refine the class hours and staff limitation standards.