| In recent years,the rapid development of tourism cultural and creative products has brought new opportunities for the development and innovation of Chinese traditional culture.The innovation of tourism cultural products breaks through the design and production mode of traditional culture and improves the market competitiveness of tourism cultural products.Kuche mural painting is the representative of Xinjiang’s history and culture,which gathers multi-ethnic cultures and integrates the spirit and culture of ancient China and all ethnic groups in the Western Regions.However,the cultural heritage can only be displayed and publicized,lacking means of inheritance and cultural products for the public.Therefore,it is urgent to develop and design creative products of Kuche murals.The research object of this paper is Kuche mural culture,the research category is the innovation and practice of Kuche mural elements,based on the image of geisha music in Cave 38 of Kezier Grottoes.Starting from the types and design principles of cultural and creative products,this paper analyzes and studies the connotation and plastic arts of Qiuci murals.The author makes a field investigation on the present situation of the development of cultural and creative products of Kuche murals,analyzes the investigation results,designs cultural and creative products with cultural connotation of Kuche murals,and determines the positioning of cultural and creative products;This paper analyzes the characteristics of Kuche mural,extracts the elements of Kuche mural,and innovates the extracted elements.It summarizes the design principles and methods of Kuche mural elements in cultural and creative products,and puts forward the transformation ideas of mural elements in cultural and creative product design.Through the method of design practice,it carries out the series design and practical application of Kuche mural cultural and creative products. |