Cultural And Creative Design Of Murals In Sanqing Hall Of Yongle Palace In The Context Of Cultural Creativity

Yongle Palace is located in Ruicheng County,Shanxi Province.The "Chaoyuan Chart" in the Sanqing Palace is a mural created by Ma Junxiang and his son Ma Qi of the Yuan Dynasty.It depicts the story of gods worshipping the Heavenly Buddha of the Yuan Dynasty,which is the highest model of mural art of the Yuan Dynasty,one of the important carriers of Taoist culture,and also an important basis for studying the social history and culture of the Song and Yuan Dynasties.The rapid development of society has brought new means of communication and new speed of communication for art communication.The cultural and creative industry has also broken through the traditional mode of communication,effectively improving the speed of cultural communication,expanding the scope of communication,and cultural and creative products are more diversified.Taking the mural "Chaoyuan Chart" of Sanqing Palace as the main research object,under the context of the current cultural and creative context of the comprehensive development of cultural creativity and tourism in the Museum,analyze the current research status of Yongle Palace and the development status of cultural and creative products,refer to the current excellent cases of cultural and creative design,determine the research content and research direction,and design cultural and creative products suitable for the market demand for the mural "Chaoyuan Chart" of Sanqing Palace of Yongle Palace.This article is divided into four parts.The first chapter is an introduction,which introduces the research background of Yongle Palace and the development status of cultural and creative products;The second chapter collects,investigates,and summarizes the current cultural and creative products of Yongle Palace in the context of cultural creativity;The third chapter mainly analyzes the composition,lines,and colors of the representative mural "Chaoyuan Painting" in the Yongle Palace,and extracts relevant elements to determine the design direction;The fourth chapter is the design practice part,including the design concept,production process,and the effect display of the design scheme.