Research On The Development Strategy For Changchun YuanChuang Company

With the improvement of people’s living standards in China,residents are increasingly pursuing the convenience of transportation,coupled with the rapid highway construction in China,which makes China’s motor vehicle industry flourish.Motor vehicle testing has assisted its development,verification of its conclusions,supervision of its quality and other functions,supporting the development of the motor vehicle industry,but also with the rising tide.With the gradual maturity of the market,people have higher and higher requirements for motor vehicles and more and more functions are given to them.They pursue low energy consumption while pursuing power,convenience of parking while pursuing internal space,and environmental protection while pursuing comfort.The proposal of the national carbon peak carbon neutrality target makes motor vehicle manufacturers continue to explore new technologies,such as vehicle lightweight,new energy vehicles.New technologies in the motor vehicle industry bring more development opportunities to the motor vehicle testing industry.Scientific and technological progress makes the vehicle manufacturing technology constantly updated development,to the vehicle testing technology with higher requirements,but also to the vehicle testing industry has brought more challenges.Changchun Yuan Chuang Co.,LTD.,as a private third-party vehicle inspection and testing institution,is well aware of the opportunities and challenges facing it.It is urgent to find a strategy that is in line with the actual situation and suitable for their own development,so as to realize the long-term and sustainable survival of the enterprise.In this paper,Changchun Yuan Chuang Company for research,combined with strategic management related theoretical knowledge,Changchun Yuan Chuang company’s development experience and status are introduced,this paper analyzes the problems in the enterprise management of Changchun Yuan Chuang Company,and analyzes its root according to the problems.The opportunities and risks of the external environment of the enterprise are clarified from the macro environment and industry competition environment,and the strengths and weaknesses of Changchun Yuanchuang Company are determined from the resources and capabilities of the company.The SWOT matrix is used to comprehensively analyze the corporate strategy from the direction of the internal and external environment of the enterprise.The Boston matrix is used to comprehensively analyze the corporate strategy from the direction of business growth and market share of the enterprise.The final corporate strategy is obtained by combining both conclusions,and the strategic plan,implementation and guarantee of the selected strategy is formulated.Through the formulation of Changchun Yuan Chuang company strategy,point out the forward direction of Changchun Yuan Chuang company,ensure the long-term survival and development of Changchun Yuan Chuang company.